How and where you store you freshly purchased coffee beans has a huge impact on how long it will stay fresh for. Get it wrong, and you can make your beans go stale within a week!
We want you to get the absolute most out of your coffee, so below are some classic mistakes to avoid when storing coffee to maximise freshness...
Mistake #1: Storing in a glass/see-through jar
The light and increased temperature inside the jar will lead to very rapid oxidation of the beans, leaving you with stale coffee beans in no time.
Mistake #2: Storing in the fridge
Mistake #3: Storing in the freezer
Mistake #4: Storing in the grinder's hopper
Mistake #5: Pre-grinding all the beans in one go
Mistake #6: Buying too much coffee at once
What we recommend...
Light, oxygen, and heat are your worst enemy when it comes to storing coffee beans... all of these lead to oxidation of the compounds in the coffee bean, giving you stale flavours. In old or oxidised/stale coffee all the natural health promoting antioxidants have been used up, leaving you with a beverage that tastes unpleasant and you won't gain these desired health benefits from. Fresh is best!